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  • Apple Vision Pro Gets Massive Price Drop

Apple Vision Pro Gets Massive Price Drop

+ Meta Glasses: AI-Powered Sightseeing

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Welcome back, AR friends 👋

→ Fact ←

The term AR: “Augmented Reality” was coined at Boing in 1990 by researcher Tom Caudell.

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Today’s Menu

Header image for All the News section featuring the latest updates in augmented reality news.

User wearing the affordable Apple Vision Pro mixed reality headset, showcasing future technology at home.

Apple plans to make its high-tech mixed reality headset, named Apple Vision Pro, cheaper. They want to change the price from $3,500 to $1,500 and aim to release it between 2025 and 2026.

Key Points:

  • Goal: To reduce the headset's price from $3,500 to $1,500.

  • Strategy: The main way to do this is by lowering the cost of the dual 4K micro-OLED screens, which are very expensive parts of the headset.

  • Adding Suppliers: Apple is thinking about working with new companies, SeeYa and BOE, along with Sony, to help make more screens at a lower cost. This could also solve issues with not having enough parts.

  • Quality:These new companies must meet Apple's high standards for quality.

  • Simpler Technology: Apple is looking into using less advanced technology to save money. This includes fewer cameras, screens with lower resolution, and using a chip similar to those in iPhones instead of the more powerful ones in their M-series.

  • End Goal: Apple wants to introduce a device, which might be called Apple Vision or Apple Vision One. This device will be cheaper but still offer quality mixed reality experiences.

Apple is working hard to make advanced technology more affordable for more people, taking a big step towards making mixed reality headsets cheaper without losing much quality.

Close-up of Meta's Ray-Ban smart glasses with AI tour guide capabilities for travelers.

Meta is making trips more interesting with its Ray-Ban smart glasses by adding a new feature that turns them into AI-powered tour guides.

Key Points:

  • Innovation: Meta has introduced a "Look and Ask" feature to its Ray-Ban smart glasses, announced by Meta's CTO, Andrew Bosworth.

  • How It Works: By using the camera and Meta's AI, which includes Bing search, users can ask the glasses to provide facts about landmarks they see.

  • Example: Users can ask for a fact about a bridge, and the glasses might say the Golden Gate Bridge is painted “International Orange” for visibility in fog.

  • Additional Features: The update also brings voice commands for sharing on WhatsApp and Messenger, and lets users change how fast the AI talks.

  • Beta Program: These features are in beta, meaning they're being tested and might not always be right.

  • How to Join: People in the US can join a waitlist for the beta program with their glasses' serial number.

  • Future Plans: Meta plans to let more people use these AI features later on.

With these smart glasses, Meta is blending technology with travel, offering a new way to learn about places, although it's still early days for these features.

Smartphone running the 'Visit Ouray' augmented reality app, enhancing tourist experiences in Colorado's landscapes.

UrWay a company focused on AI, has created an augmented reality (AR) app called Visit Our, which changes how people explore Ouray, Colorado, by giving them a digital guide on their phone.

Key Points:

  • App Purpose: Visit Ouray acts as a digital guide, offering interactive details about landmarks and natural sights in Ouray through smartphones.

  • Location: Ouray is located in the San Juan Mountains and is famous for its beautiful scenery and hot springs.

  • How It Works: The app adds historical and practical information onto the user's phone screen, making the visit more informative and fun.

  • Technology and Collaboration: The app was made with DAS Labs and showcases how AR technology can be used in tourism.

  • Potential Growth: This development is a big step for travel technology and could be used in more places in the future.

With the Visit Ouray app, UrWay is blending technology with adventure, offering a new and immersive way to experience Ouray's natural beauty and history.

Section header for 'AR for Work' highlighting the use of augmented reality in professional environments.

Professionals engaging with augmented reality interfaces for enhanced collaboration and data analysis in a contemporary office setting.
  • ARway.ai has introduced a Software as a Service (SaaS) subscription plan tailored for students engaged in Augmented Reality (AR) projects. The plan is adopted by prestigious universities worldwide, supporting advanced education and research in fields like computer science. The subscription offers students a suite of AR tools and is active for six months, reflecting ARway.ai's dedication to fostering innovation within the academic sector.

  • Apple Vision Pro AR goggles are being used in ultrasound-guided pain management at The Vesey Private Hospital, marking a significant improvement in chronic pain treatment. The AR technology allows doctors to see both the ultrasound imagery and the patient simultaneously, increasing the precision and safety of procedures. This innovative use of AR in healthcare shows promise in enhancing patient comfort and outcomes during treatments for chronic pain.

  • UK surgeons at Cromwell Hospital in London have utilized Apple's Vision Pro goggles for the first time during a spinal operation, marking a significant advancement in surgical procedures. The use of this augmented reality technology allowed a scrub nurse to efficiently track the operation process and tools, with the technology being hailed as a potential gamechanger for its precision and confidence-boosting qualities. Following this pioneering surgery, discussions are underway to expand the use of this innovative AI software across other NHS trusts, indicating a trend towards integrating high-tech solutions in healthcare.

Section header for 'Funding, Acquisition & Market' focusing on financial aspects of the augmented reality industry.

Business handshake with digital financial growth symbols, representing successful funding, acquisitions, and market strength in the corporate sector.
  • State1's GoldBrick token has entered its presale phase, priced at $0.90, ahead of its official launch at $1.00, to support the expansion of the State1 Metaverse, a virtual reality business environment. This phase offers investors a chance to contribute to State1's growth, which aims to integrate virtual reality, augmented reality, artificial intelligence, and blockchain technology for a global business and user experience.

  • The Enterprise Augmented Reality (AR) Software market is projected to grow at a compound annual growth rate (CAGR) of 26.50% from 2023 to 2030, integrating digital information with real-world applications to improve business operations. This growth is driven by the software's ability to provide real-time visual instructions and data visualization, improving productivity, efficiency, and facilitating remote collaboration across diverse industries.

  •  Mirrorscape, a leader in AR tabletop gaming, has formed a partnership with Modiphius, a prominent gaming publisher, to bring popular titles like Fallout and Elder Scrolls into augmented reality. This collaboration will enhance the gaming experience by allowing players to immerse themselves in their favorite game worlds using Mirrorscape's Life Scale AR feature, offering a new dimension of engagement and interaction.

Section header for 'Chart' presenting data on augmented reality trends and statistics.

The chart forecasts that by 2025, the market for VR/AR software will reach $35 billion across various sectors, with the consumer segment being the largest at $18.9 billion, driven primarily by video games, live events, and video entertainment. The enterprise and public sector is expected to be the second-largest market at $16.1 billion, with healthcare, engineering, and real estate being significant contributors.

Section header for 'Other Stuff' featuring diverse topics related to augmented reality.

AR Showcase

Description: Apple Vision Pro 3D model with carefully worked-out small details

Section header for 'This is the End' concluding our augmented reality news coverage.

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