You won't believe android xr...

+ Lego's secret to engagement

Black and white profile picture of Till Krรผger and Tom Kinne, the key presenters of the Inoovion augmented reality newsletter, showcasing their professional and approachable personas.

Presented by

Welcome to Inoovionโ€™s Weekly ๐Ÿ‘‹

โ€œAR has demonstrated a substantial impact on retail conversion rates. For instance, studies show that products with AR experiences can have a 94% higher conversion rate compared to products without AR.โ€œ

First time reading? Sign up to get this newsletter 

Decorative section divider featuring a company emblem used to distinguish different sections on the webpage.

Todayโ€™s Menu ๐Ÿ‘€

  • ๐ŸŒ Google's Android XR: Next Big Thing in Augmented Reality?

  • ๐ŸŒ Revolutionize Your Business with Stanford's New AR Glasses

  • ๐Ÿ’‚ Next-Gen Military AR Eyewear Enhances Tactical Operations

  • ๐Ÿ“ฃ Boost Engagement with AR: Future-Proof Your Brand

  • ๐Ÿ“Š Industry Breakdown of XR

  • ๐Ÿ‘€ Lego AR Campain

Read time: under 5 minutes

Header image for 'Latest Developments' featuring the latest updates in augmented reality news.

โ€Ž ALL INDUSTRIES โ€Ž

Google's Android XR: Next Big Thing in Augmented Reality?

Introduction: Learn how Android XR can upgrade your business.

Main Points:

  • Android XR Introduction: Google might reveal Android XR, a new system for AR glasses, at Google I/O. This tech aims to make digital work tools more interactive.

  • Business Applications: Android XR could allow employees to view digital data overlay on the real world, boosting efficiency in sectors like engineering and design.

  • Ease of Integration: With potential compatibility with existing Android apps, companies could smoothly transition to using AR without needing new software.

  • Collaboration Potential: Google's partnership with Samsung and Qualcomm hints at powerful, widely compatible AR devices soon. This could lead to more robust AR tools in workplaces.

Industry Relevance: Android XR could make AR more accessible and useful across various industries, improving how we interact with digital information at work.

โ€Ž ALL INDUSTRIES โ€Ž

Revolutionize Your Business with Stanford's New AR Glasses

Introduction: Discover how new AR tech can improve your business.

Main Points:

  • Lightweight Design: Stanford's latest AR glasses look like regular glasses, making them easy and comfortable to wear all day. This is perfect for businesses where employees need to use AR frequently without feeling weighed down.

  • Enhanced 3D Imaging: The AR glasses provide clear, high-quality 3D images right in front of your eyes. This can help in fields like medicine or mechanics, where precision is key, reducing errors and training time.

  • Real-World Integration: These AR glasses blend real-world views with digital information without using bulky cameras. This means less disruption and more natural interaction for users, which is great for customer-facing roles or detailed technical work.

  • AI-Powered: The integration of AI with holographic imaging allows for dynamic data display, such as showing real-time stats or guides during tasks, enhancing efficiency and decision-making.

  • Broad Application: Suitable for various industries from healthcare for enhanced surgical precision to automotive for advanced mechanic training, these glasses expand what's possible in professional settings.

Industry Relevance: Stanford's AR glasses offer a seamless way to integrate digital enhancements into daily tasks, boosting accuracy and efficiency across multiple sectors.

Section header for 'AR use cases' in professional environments.

โ€Ž MILITARY 

Military augmented reality (AR) helmet designed to enhance tactical operations, showcasing the integration of AR technology in military gear.

Next-Gen Military AR Eyewear Enhances Tactical Operations

Discover how AR tech boosts U.S. Special Ops capabilities.

U.S. Special Operations Command is developing AR-enhanced eyewear, called the Day and Night Heads Up Display, akin to a military version of Google Glass. This eyewear will provide real-time data directly in the user's field of view, useful both day and night. It's designed to integrate with night vision devices, ensuring operators have essential information without the need to switch devices. The technology aims to deliver precisely the needed data at the right moment, enabling faster, more accurate decision-making in critical situations. This innovation not only enhances safety but also operational efficiency.

โ€Ž MARKETING 

Promotional image suggesting the use of AR technology to boost brand engagement, featuring a smartphone and emojis emerging from the screen.

Boost Engagement with AR: Future-Proof Your Brand

Discover how AR makes marketing more fun and effective.

Augmented Reality (AR) is transforming marketing by blending digital and physical experiences. It's not just for tech giants; affordable AR tech now helps all brands reach new audiences creatively. For example, LEGO's AR treasure hunt not only entertained but also significantly increased engagement with young customers.

This kind of marketing connects deeply with Gen Z, who are used to digital interactions. Brands using AR can see higher sales, as 71% of shoppers say AR makes them want to buy more. Simple yet engaging AR experiences can make a brand stand out and foster strong customer loyalty.

Section header for 'Chart' presenting data on augmented reality trends and statistics.

โ€Ž ALL INDUSTRIES 

The chart illustrates the distribution of extended reality (XR) technology's applicability and investment across various industries. The gaming industry leads with the highest applicability (61%) and receives the most investment (54%). Healthcare and education are also notable, with both sectors seeing significant applicability and investment, especially healthcare with a 43% investment rate. Contrastingly, the real estate sector shows the lowest engagement, with both applicability and investment at 9%. This data underscores the diverse integration and financial focus of XR technology across different fields.

Section header for 'Other Stuff' featuring diverse topics related to augmented reality.

 MARKETING 

AR Showcase

Have you made something amazing in augmented reality? Share it with us! We'd love to feature your cool videos and pictures here.

Section header for 'This is the End' concluding our augmented reality news coverage.

โ€Ž FEEDBACKโ€Žโ€Ž โ€Ž

Thanks for being part of our newsletter community.

Until we meet again!

Your Inoovion Team ๐Ÿ‘‹

We value your input, so feel free to reach out with any questions or feedback at [email protected].

โ€Ž EXPLORE MOREโ€Žโ€Ž โ€Ž
  • ๐Ÿš€ The Weekly: Stay informed with the latest in augmented reality every Tuesday morning. Discover new developments, use cases, charts, and fun features.

  • ๐Ÿ’ก The Insights: Dive deep into the world of augmented reality. Learn how to best utilize AR at work, boost productivity, and lead in your industry.

  • ๐Ÿ‘€ Follow Inoovion on Twitter and LinkedIn for daily AR at work content.