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Welcome to Inoovion’s Weekly 👋
AR technology has its rots in the military. The first AR systems were developed in the 1960s and 1970s for flight simulations and heads-up displays in fighter jets, providing pilots with critical information without having to look away from their flight path
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This Week’s Menu 👀
🚀 Google and Magic Leap Team Up for AR Innovation
🔗 Spacetop G1: The AR Laptop Revolutionizing Workspaces
🔗 XREAL Beam Pro: Next-Level AR Without a Phone
🔗 Novartis Uses AR to Help Doctors Understand Leukemia
🛠️ Use Zappar for Retail
👀 Nike is transforming Retail
📊 The Diverse Potential of VR & AR Applications
Read time: under 5 minutes
TRENDING
Google and Magic Leap Collaborate on AR Innovation
Hey AR fans! Google and Magic Leap are teaming up to advance augmented reality, aiming to deliver more immersive experiences to the market.
Key Highlights:
Strategic Partnership: Google and Magic Leap have entered a comprehensive technology partnership. This collaboration will combine Magic Leap's expertise in optics and manufacturing with Google's technological platforms to enhance AR experiences.
Enhanced AR Optics: Magic Leap's transparent display technology projects graphics directly into the user's line of sight, similar to Microsoft's HoloLens. This feature allows for the seamless integration of digital elements into the real world, providing a genuine augmented reality experience.
Enterprise Focus: Magic Leap has pivoted to the enterprise market with its Magic Leap 2 headset, launched in mid-2022. This device is designed for business applications and features a separate battery and compute pack for extended use and functionality.
Google's AR Commitment: Despite previous challenges in AR hardware, Google remains dedicated to advancing AR technology. This partnership highlights Google's renewed interest in AR, exemplified by their Project Astra demonstration at the I/O 2024 conference, showcasing the potential of AI-integrated AR glasses.
Future Prospects: By combining Google's AI capabilities with Magic Leap's optical technology, this collaboration could transform the AR landscape, making advanced, immersive AR applications more accessible across various industries.
Industry Relevance:
In the workplace, this partnership can enhance remote collaboration and training. For example, employees could use Magic Leap's AR headsets to overlay instructions and information in real-time, improving efficiency and reducing errors in complex tasks.
FAST INOOVION’S
Spacetop G1: The AR Laptop Revolutionizing Workspaces
Sightful has introduced the Spacetop G1, the world's first AR laptop featuring a 100-inch virtual screen. This groundbreaking device aims to transform the way we work and boost productivity.
XREAL Beam Pro: Next-Level AR Without a Phone
XREAL has released the Beam Pro, a sophisticated accessory for its AR glasses. This device provides a standalone AR experience, ideal for improving productivity and gaming.
Novartis Uses AR to Help Doctors Understand Leukemia
At the American Society of Clinical Oncology (ASCO) meeting, Novartis presented an innovative AR experience. This technology helps doctors comprehend what it’s like to live with chronic myeloid leukemia (CML).
RETAIL
What is Zappar for RETAIL? Hey Retailers! Zappar provides a range of augmented reality (AR) tools and services designed to transform customer engagement and marketing strategies in retail. From product launches to immersive shopping experiences, Zappar offers the technology to elevate your retail operations with AR.
Retail Tool Features:
Creative Studio: With extensive experience in thousands of AR campaigns, Zappar’s Creative Studio brings the expertise needed to create customized AR experiences for retail brands.
Zapworks Tools: This comprehensive suite includes AR creation tools, SDKs, and computer vision libraries. These resources allow for the development and deployment of engaging AR content, whether crafted by your own team or an external agency partner.
WebAR & App Embed: Zappar enables AR content to be created once and then published across both web and mobile apps. This flexibility ensures a consistent user experience and wide reach, with options to customize splash screens for enhanced brand visibility.
Zapbox: Zapbox is a cost-effective mixed reality headset providing immersive 6DoF MR and VR experiences. Priced at $79.99, it offers an affordable way to introduce interactive retail experiences to customers.
Real World Application:
In March 2024, Zappar partnered with the San Jose Sharks for their jersey reveal. The in-app experience allowed fans to create personalized ice hockey avatars, participate in a mini hockey shootout game, and purchase the new jersey. This integration of AR not only enhanced fan engagement but also directly boosted jersey sales, showcasing the effective use of AR in retail.
Watch Video 👆
RETAIL SHOWCASE
Nike is transforming Retail
This is fun!
AR makes shopping immersive.
Nike’s AR experiences showcase sneakers creatively.
— Inoovion AR (@InoovionAR)
9:58 AM • Jun 1, 2024
This is next-level!
AR is redefining retail.
Use AR for detailed product info and immersive interactions.
— Inoovion AR (@InoovionAR)
10:08 AM • Jun 2, 2024
ALL INDUSTRIES
The potential market size for VR and AR applications is projected to reach $35 billion by 2025, with significant contributions from both the enterprise/public sector and the consumer market. The enterprise and public sector are expected to generate $16.1 billion, driven by healthcare ($5.1 billion), engineering ($4.7 billion), and real estate ($2.6 billion). The consumer market is anticipated to reach $18.9 billion, with videogames ($11.6 billion) leading the way, followed by live events ($4.1 billion) and video entertainment ($3.2 billion).
FEEDBACK
We are passionate about augmented reality and want to show you how you can use it for your work! It is very important for us to constantly improve our newsletter. So if you have any topics or ideas for Inoovion, please contact us!
Your Inoovion Team 👋
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EXPLORE MORE
🚀 The Weekly: Stay informed with the latest in augmented reality every Tuesday morning. Discover new developments, use cases, charts, and fun features.
💡 The Insights: Dive deep into the world of augmented reality. Learn how to best utilize AR at work, boost productivity, and lead in your industry.
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