How can ar boost your business?

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Insights 👀

• Why AR is Your Next Competitive Advantage

• How Businesses Are Using AR to Transform Experiences

• 8 AR Business success stories

Read time: under 5 minutes

‎ THE BIG WHY ‎

Why AR is Your Next Competitive Advantage

AR is not just a buzzword; it's a transformative tool that businesses across various industries are using to create immersive customer experiences and streamline operations. From retail to manufacturing, companies are finding that AR can provide a significant edge over competitors.

Here’s why:

• Enhanced Interaction: AR allows customers to interact with products or services in a completely immersive way, which can lead to higher engagement and satisfaction.

• Improved Efficiency: In industries like manufacturing, AR can help with complex assembly processes, maintenance, and training, reducing errors and saving time.

• Innovative Marketing: AR enables unique marketing campaigns that can captivate audiences, offering them an interactive and memorable brand experience.

‎ ALL INDUSTRIES ‎

How Businesses Are Using AR to Transform Experience

AR technology is being adopted across various industries, each finding unique applications that drive their business forward:

Retail: Retailers use AR to let customers visualize products in real-time, enhancing confidence and satisfaction in purchase decisions.

Marketing: Marketers are using AR to create immersive brand experiences, allowing customers to interact with products in unique ways and enhancing brand engagement.

Education: Educational institutions employ AR to make learning more interactive by bringing complex concepts to life, appealing to various learning styles.

Real Estate: Agents use AR for virtual property tours and showing potential renovations, making it easier for clients to make decisions remotely.

Healthcare: Hospitals and clinics are implementing AR for surgical training, patient education, and to enhance the precision in surgeries, improving patient outcomes.

Automotive: Car manufacturers use AR to provide virtual showrooms and interactive manuals, allowing customers to explore features and functionalities without physical limitations.

Tourism: Tourism boards and agencies offer AR experiences that enrich tourists' visits, providing interactive information and virtual historical reconstructions at landmarks.

Entertainment: In the entertainment industry, AR enhances the viewer's experience by adding layers of digital information to live performances and exhibitions.

… AR potentially exists in almost every industry, these are just a few examples.

‎ SUCCESS STORIES‎ ‎

Businesses Thriving with AR

1) Home Depot: Project color app

In 2015, Home Depot released its Project Color app, which uses patent technology to show users what a paint color will look like in their home. The AR technology considers lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life. If you don’t trust your judgment, you can also share images from the app on social media to get a friend’s opinion.

2) Ikea: Revolutionizing Furniture Shopping

Ikea's AR app allows customers to visualize furniture in their homes before buying. This has not only increased sales but significantly reduced return rates, enhancing customer satisfaction and loyalty.

3) Super Bowl: AR help you buy tickets

StubHub is using augmented reality in its app for buying Super Bowl tickets, letting users see a detailed view of the stadium and surrounding areas to plan their experience ahead. This helps ease uncertainties about attending a big event in an unfamiliar place. The success of this feature could lead to similar tools for concerts and improving other event experiences like parking and concessions.

4) L'Oreal: Transforming Beauty Experiences

L'Oreal uses AR to enable customers to try on makeup virtually. This innovative approach has led to an increase in online engagement and sales, setting new standards in personalized beauty shopping.

5) AccuVein's: AR in Healthcare

AccuVein's AR-based vein visualization system has significantly improved the medical field by projecting an augmented image of veins onto a patient's skin, making it easier for healthcare professionals to find veins for procedures. This technology has resulted in a 45% reduction in first-stick failures, reducing patient discomfort and increasing procedural efficiency

6) Pepsi Max: Unforgettable Marketing Campaigns

In a London bus shelter, Pepsi Max created an AR experience that made passersby see alien invasions and robots through the shelter’s glass. This campaign went viral, creating massive social media buzz and enhancing brand engagement.

7) Netflix: Stranger Things

To market season four of Stranger Things, Netflix launched an in-person experiential marketing and AR experience called the Stranger Things Experience. Fans visit an in-person location and participate in an immersive experience related to the show, where they play games with AR features that help them feel like they are in the Stranger Things world.

8) Christian Dior: AR Beauty Try-On

Christian Dior Parfums collaborated with Google and Spark Foundry to implement AR technology in its Video Action Campaign ads promoting Dior Addict Lipstick during Eid 2023. The interactive ads allowed viewers to try on different lipstick shades using their smartphone cameras, resulting in over 400,000 try-ons and more than 2,000 mobile screenshots. The campaign reached over 4 million people across Saudi Arabia, the United Arab Emirates, Kuwait, and Qatar, with 41% of consumers engaging with the AR Beauty Try-On panel, demonstrating significant success and potential for future marketing initiatives.

… These are just some of the stories which illustrate how AR can lead to direct improvements in customer experience, operational efficiency, and market presence.

‎ THAT’S A WRAP ‎

Augmented Reality is revolutionizing industries by enhancing customer interaction, improving efficiency, and enabling innovative marketing campaigns. Businesses across sectors, from retail to healthcare, are leveraging AR to transform experiences and drive success. Success stories like Home Depot, Ikea, and L'Oreal demonstrate the tangible benefits of integrating AR into business strategies, promising continued growth and innovation in the future.

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‎ EXPLORE MORE‎‎ ‎

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• 💡 The Insights: Dive deep into the world of augmented reality. Learn how to best utilize AR at work, boost productivity, and lead in your industry.

• 👀 Follow Inoovion on Twitter and LinkedIn for daily AR at work content.