XREAL Unveils New AR Gaming Glasses

+ Visualize Your Dream Garden with Bloomin' Easy's AR Innovation

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Welcome back, AR friends 👋

→ Fact ←

Commercially use AR can be traced back to 2008: German agencies in Munich developed an augmented reality experience with a printed magazine ad for the BMW mini. When held in front of a computer camera it triggered an on screen car.

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Today’s Menu
  • All the News

    • XREAL Launches Affordable AR Glasses: Compatible With Multiple Devices and Enhancing Gaming Experience

    • Bloomin' Easy's New AR Tool: See Top Shrub Varieties in Your Space, Just in Time for Spring 2024

    • Siemens Healthineers Unveils Cinematic Reality App: Transforming Medical Education with Realistic Human Anatomy Holograms

  • AR for Work

  • Funding, Acquisition & Market

  • Chart

  • Other Stuff

Header image for All the News section featuring the latest updates in augmented reality news.

XREAL introduces user-friendly AR glasses, enhancing the AR gaming experience by making it more accessible and compatible with various devices.

Key Points:

  • Versatile Compatibility: The glasses work with phones, computers, gaming handhelds, and more.

  • AR Game Demos: Hosted at the Game Developers Conference (GDC) in San Francisco, showcasing the potential of AR gaming.

  • New Accessory: The XREAL Hub, enhancing convenience by allowing devices to charge while connected.

  • Affordability: Positioned as a cost-effective alternative to pricier options like the Apple Vision Pro, with prices ranging between $379 and $699.

  • Sales Success: Over 350,000 glasses sold, underscoring XREAL's leadership in the spatial computing market.

  • Innovative Features: Features micro OLED displays for an immersive experience, with hand movement and gesture recognition for navigation. 

  • Demo Games: Includes diverse games like Landing Party, Table Trenches, appAARatus, and educational experiences like Halo AR Museum. 

XREAL's AR glasses are setting a new standard in AR gaming, offering an affordable, high-quality, and versatile option for gamers and educators alike, promising a less cumbersome and more engaging digital experience

Bloomin' Easy introduces an augmented reality (AR) experience for consumers, showcasing their top 10 shrub varieties, enhancing shopping in time for spring 2024.

Key Points:

  • Launch Timing: The AR experience is launched just in time for the 2024 spring season.

  • Availability: Available through Bloomineasyplants.com and Bloomineasywholesale.com for easy access.

  • Featured Varieties: Includes Grin and Tonic Reblooming Hydrangea, Cherry-Go-Round Reblooming Hydrangea, Dragon Baby Hardy Hydrangea, Pink Dynamo Mountain Hydrangea, Torch Hardy Hydrangea, Birthday Cake Butterfly Bush, Peach Lemonade Rose, Thunderbolt Box Honeysuckle, Poprocks Petite Spirea, and Rainbow Fizz Spirea.

  • Future Expansion: Plans to expand AR features to more products by spring 2025 through the Care+ app and variety tags.

  • Market Differentiation: Aims to provide a unique, premium value to the market, especially targeting young homeowners familiar with AR through brands like Ikea and Nike.

  • Partnership: Collaborated with Home Outside, led by industry-recognized Julie Moir Messervy, for designing the AR experience.

Bloomin' Easy's new AR feature offers a unique, interactive way for consumers to visualize their top shrub varieties in any space, blending technology with gardening to enhance the buying experience.

Siemens Healthineers has created a cutting-edge cinematic reality app, offering "realistic renderings of human anatomy" for medical professionals.

Key Points:

  • Purpose: Designed to provide interactive holograms of the human body from medical scans.

  • Compatibility: Specifically created for Apple Vision Pro.

  • Potential Uses: Aids in surgical planning and enhances medical and patient education.

  • Development Stage: Currently a prototype and not available for commercial use.

  • Presentation: Showcased at the recent HIMSS conference in Orlando 

The cinematic reality app developed by Siemens Healthineers represents a significant advancement in medical technology, promising to revolutionize surgical planning and education through detailed, interactive holograms of human anatomy

Section header for 'AR for Work' highlighting the use of augmented reality in professional environments.

Professionals engaging with augmented reality interfaces for enhanced collaboration and data analysis in a contemporary office setting.

The future of work is starting to look like something out of a science fiction story, with the "Augmented Connected Workforce" leading the charge. This concept envisions equipping employees with technology that gives them almost superhuman abilities.

Key Points:

  • Strategic Technology Trend: The Augmented Connected Workforce is highlighted by Gartner as a top trend for 2024, involving advanced technology to boost employee capabilities.

  • Technologies Included: Augmented Reality (AR) glasses, AI tools, wearable sensors, communication tools, IoT, robots, exoskeletons, machine vision, and cloud computing are all part of this.

  • Practical Scenarios: Examples include manufacturing workers with augmented safety glasses and exoskeletons for increased strength, and CEOs conducting meetings with life-size holograms for real-time data analysis and collaboration.

  • Benefits: This approach aims to remove informational and communication friction, integrate human and machine for enhanced problem-solving and decision-making, improve safety and productivity, and foster global, virtual collaboration.

  • Training and Learning: Training becomes more immersive with AR and VR, blending the lines between training and actual work, requiring constant learning and skill development. 

  • Why Now?: The rise of generative AI, spatial computing, and AR glasses mainstreaming, along with the need for new solutions combining AI, AR, sensor-based devices, robotics, and cloud computing, are driving this trend forward.

  • Challenges: Cybersecurity, cost, and the integration of various next-generation technologies are significant hurdles that need addressing.

The Augmented Connected Workforce signifies a monumental shift in workplace dynamics, promising to transform ordinary workers into "super workers" through technology. While there are challenges to overcome, the potential for enhanced efficiency, safety, and global collaboration is unprecedented, marking a new era in how work is performed.

Section header for 'Funding, Acquisition & Market' focusing on financial aspects of the augmented reality industry.

  • 5thScape, a pioneering company in VR/AR technology, has successfully raised $1.15 million in the first stage of its presale for a crypto-powered platform designed to revolutionize virtual and augmented reality experiences. The platform leverages the Ethereum network and Skale Network Layer 2 technology for enhanced scalability, aiming to integrate tokenization deeply into the future of VR/AR, enabling users to earn rewards through staking and developers to create immersive games. With a strong focus on user experience, 5thScape plans to develop hardware like the VR Ultra headset and the Swiftscape VR chair, positioning itself as a leader in the merging worlds of crypto, VR, and AR.

  • In 2024, shipments of AR and VR headsets are expected to jump 44.2 percent to 9.7 million units, sparked by new products like Apple's Vision Pro and better global economic conditions, IDC reports. The market for virtual reality headsets is projected to grow to 24.7 million units by 2028, driven by expanding applications beyond gaming into training and business, while augmented reality headsets are anticipated to see a rapid increase to 10.9 million units, highlighting the evolving landscape towards mixed reality and AI-enhanced experiences. This growth is supported by advancements in technology and a broadening scope of use, marking a significant shift in how immersive technologies are integrated into daily life and work.

Section header for 'Chart' presenting data on augmented reality trends and statistics.

The pie chart indicates that a significant majority, 71%, of consumers report they would shop more often if they used augmented reality (AR) technology, while the remaining 29% do not believe AR would influence their shopping frequency. This suggests a strong consumer interest in AR as a tool for enhancing the shopping experience. The data reflects the potential for AR to change consumer behavior by making shopping more interactive and engaging.

Section header for 'Other Stuff' featuring diverse topics related to augmented reality.

AR Showcase

Do you have something even more mind-blowing in the augmented reality world? 🤯 Share it with us!

A TikTok augmented reality store portal on a beach, demonstrating how AR transforms online shopping into an immersive experience.

AR furniture store you can walk into

A TikTok showing a mixed reality transformation of a living room into a vintage Game Boy environment using Quest3, illustrating the fun possibilities of AR technology at home.

I transformed my living room into an old game boy style.

Section header for 'This is the End' concluding our augmented reality news coverage.

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