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+ Unlock retail potential with AR

Inoovion AR banner promoting AR usage at the workplace

Welcome to Inoovion’s Weekly πŸ‘‹

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AR is transforming the retail sector by enhancing online shopping experiences. Around 64% of online shoppers believe AR improves their shopping experience, leading to higher conversion rates and increased customer loyalty.

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This Week’s Menu πŸ‘€

  • 🌐 Discover New Places with AR on Google Maps

  • 🌐 Smart Contact Lenses Bring AR to Life

  • 🌐 Enhance Work with New 3D Displays from Looking Glass

  • πŸ› οΈ Use Wikitude for Retail

  • πŸ“Š Biggest Obstacle Mass Adoption of AR/VR

  • πŸ‘€ Cat3D: 3D with Multi-View Diffusion Models

Read time: under 5 minutes

Header image for 'Latest Developments' featuring the latest updates in augmented reality news.

β€Ž TRENDING ALL INDUSTRIES β€Ž

Discover New Places with AR on Google Maps

Introduction: Google Maps now has cool AR features to make exploring locations fun and interactive.

Main Points:

  • See AR Content in Real Locations: Use Google Maps to view AR content from partners in places like Singapore and Paris. This can make tours and explorations more engaging and informative, helping tourism businesses attract more visitors.

  • Remote Exploration with Street View: Experience the same AR content through Street View when you're not near the location. This allows travel agencies to give virtual tours, showcasing attractions to potential customers.

  • Share with Friends: Share AR experiences via deep links or QR codes on social media. This feature can boost marketing for local businesses, making it easier for users to share exciting places with their network.

  • Geospatial Creator Access: The Geospatial Creator tool in Adobe Aero is now available to everyone, enabling businesses to create precise AR experiences to engage customers globally.

Industry Relevance: AR in Google Maps can revolutionize tourism, local businesses, and marketing by making interactions with locations more immersive and shareable.

β€Ž ALL INDUSTRIES β€Ž

Smart Contact Lenses Bring AR to Life

Introduction: Discover how new smart contact lenses can change health care and AR.

Main Points:

  • Eye-Tracking Technology: These lenses track eye movements using special methods, allowing users to control devices with their eyes. This can help in precise control of medical equipment, improving patient care.

  • No Batteries Needed: The lenses work without batteries, making them lightweight and comfortable. This makes them perfect for long-term use in health monitoring.

  • High Accuracy: They detect eye movements with great accuracy, enabling precise control of robots and devices. This can enhance efficiency in manufacturing and logistics.

  • Safe and Comfortable: The lenses are biocompatible and can be worn for up to 12 hours without causing irritation. This ensures user safety in medical and industrial applications.

Industry Relevance: These smart lenses can revolutionize health care, manufacturing, and other industries by improving human-machine interaction and control.

β€Ž ALL INDUSTRIES β€Ž


Enhance Work with New 3D Displays from Looking Glass

Introduction: Discover how Looking Glass's new 16” and 32” displays can boost your work with stunning 3D visuals.

Main Points:

  • 3D Visualization: These displays offer 3D images without headsets, ideal for design and engineering teams. This makes project reviews more interactive and accurate.

  • Wide Applications: Used in healthcare for realistic anatomy lessons and in museums to bring artifacts to life. This enhances learning and visitor experiences.

  • Easy Integration: Comes with software for Unreal, Unity, Blender, and WebXR. Perfect for tech and creative industries to develop custom 3D content.

  • Versatile Use: Displays can be mounted in various ways and used in landscape or portrait mode. This flexibility fits any workspace setup.

Industry Relevance: These 3D displays can transform design, education, healthcare, and more by making 3D visualization easy and accessible for everyone.

Section header for 'AR use cases' in professional environments.

β€Ž RETAIL β€Ž

Wikitude AR logo for retail use

What is the Tool about? Explore Wikitude: An advanced AR technology for enhancing real-world interactions with digital augmentations.

Tool Features:

  • Image Tracking: Wikitude detects and tracks 2D images, perfect for bringing static images to life with augmented content.

  • Customization: Supports custom image targets, allowing businesses to tailor experiences to their branding needs.

  • Versatility: Ideal for augmenting a variety of materials like magazines, packaging, and user manuals.

  • Integration Ease: Seamlessly integrates with different platforms, enhancing cross-platform marketing campaigns.

  • Advanced Technology: Part of Qualcomm, ensuring cutting-edge performance and compatibility with upcoming smartglasses.

Use Case:

Section header for 'Chart' presenting data on augmented reality trends and statistics.

β€Ž ALL INDUSTRIES 

The chart shows the biggest obstacles to the mass adoption of Augmented Reality (AR) and Virtual Reality (VR). The key points are:

  1. User Experience: The most significant barrier, cited by 26% for AR and 27% for VR, highlighting the need for improved ease of use.

  2. Content Offerings: 24% for AR and 19% for VR, indicating a lack of diverse and engaging content.

  3. Consumer and Business Reluctance: This is a concern for 14% in AR and 20% in VR, showing hesitation from users and businesses to adopt these technologies.

Other notable obstacles include regulations, financing, cost to consumers, and government oversight.

Section header for 'Other Stuff' featuring diverse topics related to augmented reality.

 AR SHOWCASE 

Cat3D: Create Anything in 3D with Multi-View Diffusion Models. Test it out yourself: https://cat3d.github.io/

Have you made something amazing in augmented reality? Share it with us! We'd love to feature your cool videos and pictures here.

Section header for 'This is the End' concluding our augmented reality news coverage.

β€Ž FEEDBACKβ€Žβ€Ž β€Ž

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β€Ž EXPLORE MOREβ€Žβ€Ž β€Ž
  • πŸš€ The Weekly: Stay informed with the latest in augmented reality every Tuesday morning. Discover new developments, use cases, charts, and fun features.

  • πŸ’‘ The Insights: Dive deep into the world of augmented reality. Learn how to best utilize AR at work, boost productivity, and lead in your industry.

  • πŸ‘€ Follow Inoovion on Twitter and LinkedIn for daily AR at work content.