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This Week’s Menu 👀

• 🚀 Apple’s “Digital Stone”: A New Way to Interact with AR

• 🔗 Swave Photonics Launches New True Color AR Display

• 🔗 GM's AR Windshield: Enhanced Driver Info

• 🔗 Transform Your Business with AR x AI: Google's Project Astra

• 🛠️ Use 8th Wall for Marketing

• 👀 Pandora AR: Game of Thrones

• 📊 Top Legal Risk for Companies Developing Immersive Tech

Read time: under 5 minutes

‎ TRENDING ‎

Apple’s “Digital Stone”: A New Way to Interact with AR

Hey apple fans, get ready to be amazed by a groundbreaking innovation! Apple has recently secured a patent for the "digital stone," a small yet powerful device designed to elevate your augmented reality (AR) experience with the Vision Pro headset.

Key Highlights:

1. Compact and Versatile: The digital stone is a small, handheld device about the size of a pebble or coin, featuring a touch-sensitive display for interactive and visual feedback. Its compact design makes it easy to carry and use in various scenarios.

2. Advanced Interaction: Equipped with built-in microphones and speakers, the digital stone supports voice control and audio feedback, making it a versatile tool for controlling smart home devices, accessing applications, and more.

3. Location Tracking and Haptic Feedback: The device includes location-tracking capabilities and tactile feedback through vibrations, enhancing its usability in augmented reality (AR) and virtual reality (VR) experiences. This feature offers precise interaction within virtual environments.

4. Wide Range of Applications: From acting as a remote control for household items to serving as an anchor or marker in AR/VR settings, the digital stone's potential uses are vast. It can connect and interact with various electronics like headphones, speakers, smartphones, and laptops.

5. Future-Ready: This innovative device could revolutionize the way we interact with technology, providing a seamless and intuitive user experience. Its multifunctionality hints at a future where digital interactions are more natural and integrated into our daily lives.

Industry Relevance: In the workplace, the digital stone can be a game-changer for presentations and remote collaborations. Imagine using it to control slides, adjust lighting, or even anchor virtual elements during a presentation, making meetings more interactive and engaging.

_{Sources: PassionateGeegz, NewsBytes, 9to5mac}

‎ FAST INOOVION’S  

Swave Photonics Launches New True Color AR Display
Swave Photonics' new AR display tech makes smart glasses more comfortable and energy-efficient, ideal for everyday business use.

GM's AR Windshield: Enhanced Driver Info
General Motors (GM) is working on a new way to use augmented reality (AR) in cars. They want to turn the entire windshield into a giant AR display. This means important information, like speed or road hazards, can be shown directly on the windshield.

Transform Your Business with AR x AI: Google's Project Astra
Project Astra by Google is pushing AI boundaries. These advances can greatly enhance AR experiences, helping businesses create more engaging, interactive, and efficient solutions for their customers.

‎ MARKETING ‎

What is the Tool about? Build immersive WebAR experiences accessible on any mobile device without needing an app.

Marketing Tool Features:

• World Tracking: Anchor AR scenes to the real world, enhancing product visualization and customer interaction.

• Face Effects - Makeup Try-On: Transform appearances with face and hand tracking, ideal for virtual makeup and accessory try-ons.

• Sky Effects: Use sky segmentation for stunning AR visuals, perfect for outdoor marketing campaigns.

• Lightship Maps: Guide customers to AR content with customizable maps, making it easy to find and engage with real-world AR experiences.

• Image Targets: Convert packaging and posters into dynamic AR experiences, creating interactive advertisements.

Specific Use Cases:

Porsche's Taycan print advertising campaign used 8th Wall's webAR to enhance the 'Leserwahl' campaign by AMS magazine. Readers scanned a QR code to see a 3D model of the Porsche car on the magazine page, allowing them to interact with it, change colors, and hear the engine sound. This interactive experience modernized the magazine and provided readers with an engaging way to explore the Porsche brand.

‎ TRY IT OUT ‎

Pandora AR - Game of Thrones

Collect your way through Westeros with the Game of Thrones x Pandora collection. Powered by 8thWall.

Step-by-step:

1. Scan the QR code or click here.

2. Allow access to your camera and microphone.

3. A window will appear with the heading "What would you like to try on?"

4. Click on "Explore."

5. Have fun and immerse yourself in the experience!

Not working for you? See video →

‎ ALL INDUSTRIES 

Companies developing immersive technology face significant legal risks. The top concern is consumer privacy and data security, affecting 61% of firms. Product liability and health and safety issues follow at 49%. Other notable risks include difficulties in licensing technology and intellectual property (32%) and potential infringement and compliance with platform requirements, both at 30%. Lesser concerns involve export control issues (12%) and other unspecified risks (2%).

‎ FEEDBACK‎‎ ‎

We are passionate about augmented reality and want to show you how you can use it for your work! It is very important for us to constantly improve our newsletter. So if you have any topics or ideas for Inoovion, please contact us!

Your Inoovion Team 👋

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‎ EXPLORE MORE‎‎ ‎

• 🚀 The Weekly: Stay informed with the latest in augmented reality every Tuesday morning. Discover new developments, use cases, charts, and fun features.

• 💡 The Insights: Dive deep into the world of augmented reality. Learn how to best utilize AR at work, boost productivity, and lead in your industry.

• 👀 Follow Inoovion on Twitter and LinkedIn for daily AR at work content.